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Said Bauserman, "We're one of the few PGA events left with the local name in the title."
"We believe this is a worldwide platform for us, from Korea to Monte Carlo," Townsend said. "We can't rely on legislation or ordinance if we're going to do anything. This is people putting their shoulders to the grindstone and moving the rock."
Tahoe Open Renegades promoting Reebok Red White And Blue
To get title sponsorship, the Renegades are daring locals to show they mean business in promoting the area against a backdrop of pines and Mount Rose.
what used to be called the Phoenix Open in Arizona has since seen its name changed to the FBR Open and, currently, the Waste Management Phoenix Open.
"It isn't a lifelong membership. It's, let's see what we can do, if we can get people to think together," he said.
Former state senator Randolph Townsend, a businessman and member of the Nevada Gaming Commission, was among the Saucony Shadow Black first to write a check.
Who's in as of Tuesday:
the reno tahoe open 'renegades'
And, Bosma said, the commitment is for this year's event only.
the larger community.
"You get a cool hat and shirt and a special place at the tournament to congregate, that's all," he said.
area as business destination during tournament
This year, the PGA is asking for $2.5 million for a title sponsor. In return, the sponsor receives major TV exposure over four days of live coverage broadcast to more than 100 countries as well as other perks over the week.
He said contributors must view their investment not so much for personal gain but for the welfare of Saucony Black
"It's about us and who we are," said Mike Bosma, managing shareholder of the Bosma Group financial firm and a member of the Reno Tahoe Open board.
John Sande III, Randolph Townsend, Mike Bosma, Scott Shanks, Jim Crofoot, Bob Sader, Chase Stigall, Jim Bauserman, Stan Jaksick, Steve Frank, Jim DeVolld, Jesse Haw, Dominic Brunetti, Rick Murdock, Glenn Carano, Gregg Carano, Gene Carano, Gary Carano, Taylor Wondries, Harvey Fennell, Krys Bart, Chris Vargas, Don Wilkerson, Patrick Gaskill, John Sande IV, James Sande, Lori Bosma, Pete Copeland, Susan Fisher, Frank Lepori, John Farahi, Ron Rowan, TJ Duncan, Tom Duncan, Cheryl Crofoot, Dick Reynolds, Anonymous, Joel Giandalia, Phil Satre, Bob Cashell, John Coman, Joe Martini, Christian Nobis, Maria Sheehan, Sue Sadler, Wes Granstrom, Carl Fuetsch, Daniel Rowan, Shandel Slaten, Rick Graver, Debra Darby Dudley, Janet Berry (In Honor Of Gordon Jones), Jack Stanko, Bill Morrison, William Raggio, Casey Sullivan, Ryan Dolan, Pete Ernaut.
Bosma said the advertising focus will be on growing business in the Reno Tahoe region, adding, "Having a good time and gambling is great, but this is about a place to live, work and grow a business."
Added Smoley, "Everybody's going to be saying, who are those people and why are they all wearing the same shirt?"
Source: Reno Tahoe OpenIt's two months and counting until the 13th Reno Tahoe Open, and a band of area business people is making a play for the title sponsorship of the televised professional golf tournament.
As of Tuesday, RTO officials say, 58 people have paid the $1,000 fee that will get them a hat, shirt and place to stand at the 18th hole.
And it's a departure from the typical scenario in which a business pays as much as $8 million (for the biggest tournaments) to brand its name to a PGA event.
Another aim of the Renegades as a title sponsor is to keep "Reno Tahoe" in the event's name, Smoley said.
"The PGA is waiting for someone to step up," she said, adding the Bauserman Group advertising public relations firm, whose owner, Jim Bauserman, is a Renegade, will create the TV spots at no charge for what she said typically is a $20,000 expense.
Dubbed the "Renegades," the group has a goal to get 1,500 people to throw in $1,000 each, creating a $1.5 million pot to promote the region as a business destination during the Aug. 1 7 tourney at Montreux Golf Country Club.
"The people who are passionate about this place, they get it," Bosma said. "This will re calibrate who's a leader in this community."
To illustrate her point, she noted Saucony X Quiet Life
Jana Smoley, executive director of the Reno Tahoe Open, said having a community based title sponsor an official name hasn't been determined would send a message to the PGA that the region is serious.
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