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JPMorgan analysts said in a note the VentureBeat article looked questionable because they would find it surprising if Swatch launched products under its own brands to link them to Apple applications, as the report had suggested.
Swatch Group shares rose 2% to 510 Swiss francs by 1045 GMT, outperforming a 0.2% higher European sector index.
Technology website VentureBeat said Reebok Legacy Lifters in a report on Wednesday Apple was working with "at least one partner, Swatch" on a smartwatch project, citing an unnamed source.
software and applications from other companies," they said.
"One of (Swatch chief executive Nick) Hayek's main concerns over smartwatches, repeatedly stated in analysts conference calls in the last six months, is the possible dependence on Saucony Mint Chocolate Chip
"I have no doubt that Swatch is up on the back of these press reports against a rather dull market and sector performance today," Exane BNP Paribas analyst Luca Solca said, adding smartwatches seemed to be at the centre of attention in the investment community.
its iPhone mobile phones and iPad tablets, is preparing the launch of an iWatch, following the commercialisation of Saucony Grid Sd Black
ZURICH Swiss watchmaker Swatch Group has denied a media report saying it was working with technology company Apple on a smartwatch, a wearable device with interactive functions.
A spokeswoman for Swatch Group said on Thursday the report was unfounded. She said the only business relationship Swatch Group had with mobile phone makers was as a supplier of integrated circuits and other electronic components.
smartwatches by rivals such as Samsung and LG Electronics.
Swatch Group denies working on iWatch
Signs are mounting that Apple, which landed huge successes with Saucony Mint Green
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