The click through rate of the Symbian users is 57% higher than the Reebok New Shoes 2017
average, way higher than that of the next best performer (in the eyes of mobile advertisers, at least) that feature phones (34% higher than average).
Windows Mobile/Phone and the iPhone OS users follow, clicking respectively 22 and 23 percent less adverts than average. Android, Palm and BlackBerry users are last in this ranking, barely bothering to click on any ads. But I guess, that to be expected. Saucony Courageous Pack
BlackBerry and iPhone web browsers don have Flash support. And our publication depends entirely on ads as means of income. That should tell you something on how important Flash is to most web publications. I looking at you, Steve Jobs.
Interestingly enough the global leadership of Symbian in terms of mobile ads click through rates is mostly due to the American users, who click Reebok Classic Pink
Symbian users go through twice more ads than iPhone users
over 3 times more ads than average. In Europe, however, Windows Phone is leading, followed Saucony Courageous by iPhone OS with Symbian coming in third.
An interesting study, released by the mobile ad company Smaato reveled that Symbian users click more ads than the users of any other mobile platform. The numbers are based upon 40 mobile ad networks and over 6 billion ad requests served in the Smaato Network of more than 4 000 registered mobile publishers.
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